Legal
Privacy Policy
This policy explains what personal data we collect, why we collect it, and how we keep it safe.
Last updated: 29 September 2026
Who we are
Maximum Spills supplies spill kits, absorbents and spill response equipment to UK workplaces. This website is used to share product information and to receive quote requests and enquiries through the enquiry form.
Maximum Spills is a trading name of The Maximum Industrial Group Limited, registered in England & Wales under company number 17360049. Registered office: Lancaster Park, Newborough Road, Needwood, Burton-on-Trent, Staffordshire, DE13 9PD.
How to contact us about privacy
For privacy questions or requests, email [email protected].
What data we collect
- Contact details: name, company, email address and, if you give it, phone number.
- Enquiry content: the message you submit, including any products and quantities from your quote basket, and whether you asked for an urgent call back.
- Basic metadata: the page you sent the enquiry from, the referring page and your browser user agent, to help diagnose form issues and route your request.
We do not take payment through this website and we do not collect card details.
Your quote basket
The quote basket is stored only in your own browser (local storage), so that it is still there when you move between pages. It is not sent to us until you submit an enquiry, and you can empty it at any time from the basket page.
How we use your data
- To respond to enquiries and provide quotes and product specifications.
- To provide support relating to spill kit selection, sizing and placement.
- To maintain records for quality, continuity and our legal and accounting obligations.
We do not add you to a marketing list because you sent an enquiry.
Lawful basis (UK GDPR)
We process personal data to respond to your request (steps prior to entering a contract, or performance of a contract) and for our legitimate interests (supporting customers and improving our service). Analytics cookies are used only with your consent.
Cookies and analytics
- Google Analytics — used only if you accept analytics cookies. Until you accept, no analytics cookie or persistent identifier is stored on your device. If you reject, the tag is switched off. You can change your choice at any time using "Cookie settings" in the footer.
- Umami — a cookieless analytics service. It sets no cookies, stores nothing on your device and does not collect personal data, so it runs without a consent prompt.
- Local storage — we store your cookie choice and your quote basket in your browser so the site works as you expect. These are not used to track you.
Sharing and processors
We share personal data only with the service providers we use to run the website and handle enquiries. We do not sell your personal data. Our main processors are:
- Resend — delivering enquiry emails to us and the confirmation email to you.
- Cloudflare — website hosting, content delivery, security and the enquiry form service.
- Google Analytics — website analytics, only where you have consented.
- Umami — cookieless website analytics.
Some providers may process data outside the UK/EEA; where they do, appropriate safeguards (such as UK/EU-approved transfer mechanisms) apply. We may also disclose data where required by law.
Retention
We keep enquiry data for as long as needed to respond and maintain business records. If you want us to delete information, contact us and we'll handle the request where we can, subject to any legal obligations to keep records.
Security
We use appropriate technical and organisational measures to protect data. No method of transmission or storage is 100% secure, but we work to reduce risk.
Your rights
Depending on your situation, you may have rights to access, correct, delete, or restrict processing of your data, and to object to certain processing. To make a request, email [email protected]. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).
Changes to this policy
We may update this policy as our website and processes evolve. The date at the top indicates the most recent revision.